Identity as a Core Dimension of Nation Branding: An Analysis of Marca Perú’s Communication in Its First Decade
In 2009, Peru launched its first nation branding strategy to promote investment, exports, and tourism. This study analyses Marca Perú’s communication activities to identify the key factors involved in the construction of its brand identity and to assess, drawing on Villafañe’s (2014) framework, whet...
Guardado en:
| Publicado en: | URI:https://journals.openedition.org/cs, |
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| Autor principal: | |
| Formato: | Article ou chapitre numérique |
| Lenguaje: | Anglais |
| Publicado: |
Comunicação e sociedade
2026
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| Materias: | |
| Acceso en línea: | Accès Université d'Orléans et IFPM |