Is Place Branding Exclusively Urban? Asymmetries in Brazilian Research
This study examines Brazilian scholarly production on place branding across territorial scales — urban, rural, and regional. It is grounded in a theoretical perspective that frames place branding as a multi-sectoral public policy, closely connected to governance, urban planning, and stakeholder mana...
محفوظ في:
| الحاوية / القاعدة: | URI:https://journals.openedition.org/cs, |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | Article ou chapitre numérique |
| اللغة: | Anglais |
| منشور في: |
Comunicação e sociedade
2026
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM |