Is Place Branding Exclusively Urban? Asymmetries in Brazilian Research
This study examines Brazilian scholarly production on place branding across territorial scales — urban, rural, and regional. It is grounded in a theoretical perspective that frames place branding as a multi-sectoral public policy, closely connected to governance, urban planning, and stakeholder mana...
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| Gepubliceerd in: | URI:https://journals.openedition.org/cs, |
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| Hoofdauteur: | |
| Formaat: | Article ou chapitre numérique |
| Taal: | Anglais |
| Gepubliceerd in: |
Comunicação e sociedade
2026
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| Onderwerpen: | |
| Online toegang: | Accès Université d'Orléans et IFPM |