Appealing to Emotion in Communication Strategies: The Case of Spanish Universities on Instagram
This article analyses the emotions conveyed by Spanish universities through their Instagram profiles at the start of the 2024/2025 academic year. The beginning of the academic year marks a pivotal moment of first contact between universities and incoming students; as such, it is particularly relevan...
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| Publicat a: | URI:https://journals.openedition.org/cs, |
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| Autors principals: | , , |
| Format: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicat: |
Comunicação e sociedade
2026
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| Matèries: | |
| Accés en línia: | Accès Université d'Orléans et IFPM |
