Appealing to Emotion in Communication Strategies: The Case of Spanish Universities on Instagram
This article analyses the emotions conveyed by Spanish universities through their Instagram profiles at the start of the 2024/2025 academic year. The beginning of the academic year marks a pivotal moment of first contact between universities and incoming students; as such, it is particularly relevan...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , , |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
| Publié: |
Comunicação e sociedade
2026
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| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM |