Co-Creating Personas for HIV and AIDS Health Literacy: Insights From the Portuguese Project VIHVER
The challenges posed by human immunodeficiency virus (HIV) and acquired immunodeficiency syndrome (AIDS) are predominantly addressed from a biomedical standpoint. However, limited research explores the involvement of key community-based organisations that support individuals living with HIV and AIDS...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | URI:https://journals.openedition.org/cs, |
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| Prif Awduron: | , , , , , , , , , , , , , , , |
| Fformat: | Article ou chapitre numérique |
| Iaith: | Anglais |
| Cyhoeddwyd: |
Comunicação e sociedade
2025
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| Pynciau: | |
| Mynediad Ar-lein: | Accès Université d'Orléans et IFPM |
| Crynodeb: | The challenges posed by human immunodeficiency virus (HIV) and acquired immunodeficiency syndrome (AIDS) are predominantly addressed from a biomedical standpoint. However, limited research explores the involvement of key community-based organisations that support individuals living with HIV and AIDS. This study examines the Portuguese project VIHVER, which fosters partnerships between representatives of community-based organisations and healthcare professionals through participatory collaboration and the co-creation of health promotion content. The aim is to map the co-creation process of personas used in communication campaigns developed by Portuguese associations engaged in VIHVER and to analyse these personas from a linguistic perspective. A qualitative methodology was employed, combining co-creation within the frameworks of community-based participatory research and integrated knowledge translation alongside participant observation and semiological analysis. The study transparently outlines the development of six personas designed to promote health literacy regarding HIV and AIDS, thereby addressing a gap in existing research. The analysis of verbal, visual, and graphic language highlights their significance in shaping effective and representative personas. Findings indicate that the grassroots co-creation process undertaken by the six associations constitutes a pluralistic, innovative, and practical model. It aligns with core principles of health literacy and offers potential for replication, broader applicability, and mutual benefit across stakeholders. |
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