Distinguishing Green Marketing From Greenwashing: Insights From Data Analysis of Banco do Brasil S.A. and Natura & Co.
This study aims to identify the differences between green marketing initiatives and greenwashing, as well as their implications for companies’ social and environmental development practices. It relies on data from Banco do Brasil S.A. and Natura & Co. A qualitative, descriptive and multiple case...
Zapisane w:
| Wydane w: | URI:https://journals.openedition.org/cs, |
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| Główni autorzy: | , , , |
| Format: | Article ou chapitre numérique |
| Język: | Anglais |
| Wydane: |
Comunicação e sociedade
2024
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| Hasła przedmiotowe: | |
| Dostęp online: | Accès Université d'Orléans et IFPM |