Distinguishing Green Marketing From Greenwashing: Insights From Data Analysis of Banco do Brasil S.A. and Natura & Co.
This study aims to identify the differences between green marketing initiatives and greenwashing, as well as their implications for companies’ social and environmental development practices. It relies on data from Banco do Brasil S.A. and Natura & Co. A qualitative, descriptive and multiple case...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/cs, |
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| Auteurs principaux: | , , , |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
| Publié: |
Comunicação e sociedade
2024
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| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM |