Advertising and Sustainability: The Case of “The Last Photo” Campaign
The aim of the research was to investigate the construction of scenes for the socio-environmental campaign that won the most awards at the “Cannes Film Festival” in 2023, in order to identify and describe the media discourses that contribute to the production of culture and values in society. A theo...
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| Wydane w: | URI:https://journals.openedition.org/cs, |
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| Główni autorzy: | , , , |
| Format: | Article ou chapitre numérique |
| Język: | Anglais |
| Wydane: |
Comunicação e sociedade
2024
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| Hasła przedmiotowe: | |
| Dostęp online: | Accès Université d'Orléans et IFPM |