Drivers of shopping online: a literature review
Consumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations.Based on previous research two main drivers of o...
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| In: | URI:https://journals.openedition.org/cp, |
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| Main Author: | |
| Format: | Article ou chapitre numérique |
| Language: | Anglais |
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Comunicação pública
2020
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| Subjects: | |
| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |