Drivers of shopping online: a literature review
Consumers are increasingly adopting electronic channels for purchasing. Explaining online consumer behavior is still a major issue as studies available focus on a multiple set of variables and relied on different approaches and theoretical foundations.Based on previous research two main drivers of o...
שמור ב:
| הוצא לאור ב: | URI:https://journals.openedition.org/cp, |
|---|---|
| מחבר ראשי: | |
| פורמט: | Article ou chapitre numérique |
| שפה: | Anglais |
| יצא לאור: |
Comunicação pública
2020
|
| נושאים: | |
| גישה מקוונת: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |