The role of emotional intelligence in consumer responses to advertising
Individual differences can lead to changes in the responses given towards an advertising appeal. This is an exploratory study that analyses the influence of emotional intelligence, need for cognition and need for emotion in the consumers’ response to advertising. The results confirm the importance o...
Spremljeno u:
| Izdano u: | URI:https://journals.openedition.org/cp, |
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| Glavni autori: | , |
| Format: | Article ou chapitre numérique |
| Jezik: | Anglais |
| Izdano: |
Comunicação pública
2020
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| Teme: | |
| Online pristup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |