The value of relationships
This paper outlines concepts that explore and extend the significance of public relations as a relationship management discipline. It postulates practice through which value is created to meet organisational objectives from the known or latent potential of intangibles. In doing so, a definition of o...
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| In: | URI:https://journals.openedition.org/cp, |
|---|---|
| Main Author: | |
| Format: | Article ou chapitre numérique |
| Language: | Anglais |
| Published: |
Comunicação pública
2020
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |