The value of relationships
This paper outlines concepts that explore and extend the significance of public relations as a relationship management discipline. It postulates practice through which value is created to meet organisational objectives from the known or latent potential of intangibles. In doing so, a definition of o...
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| Xuất bản năm: | URI:https://journals.openedition.org/cp, |
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| Tác giả chính: | |
| Định dạng: | Article ou chapitre numérique |
| Ngôn ngữ: | Anglais |
| Được phát hành: |
Comunicação pública
2020
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| Truy cập trực tuyến: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Tóm tắt: | This paper outlines concepts that explore and extend the significance of public relations as a relationship management discipline. It postulates practice through which value is created to meet organisational objectives from the known or latent potential of intangibles. In doing so, a definition of organisations as the nexus of relationships is put forward. The differentiation between organisational and interpersonal relationships is explored through a concept that organisational tokens are limited by the concept of materiality. Because material value can only be released through a process of relationship change, relationship management is put forward as a management discipline that can create value. The reverse is also true. Wealth can be latent, under-exploited or destroyed when the process of relationship management acting on material tokens is not deployed to meet organisational objectives. |
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