Unfreezing ethnicity as culture in public relations: Immigrant image and static categories in an age of liquid fear
The most cited theory in mainstream public relations relevant to ethnicity and race is Geert Hofstede’s concept of culture. In this article, we argue for augmenting Hofstede’s work for three reasons: to go beyond the limitations of his relatively static theorization; to engage with the reality of ra...
সংরক্ষণ করুন:
| প্রকাশিত: | URI:https://journals.openedition.org/cp, |
|---|---|
| প্রধান লেখক: | |
| বিন্যাস: | Article ou chapitre numérique |
| ভাষা: | Anglais |
| প্রকাশিত: |
Comunicação pública
2014
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |