Unfreezing ethnicity as culture in public relations: Immigrant image and static categories in an age of liquid fear
The most cited theory in mainstream public relations relevant to ethnicity and race is Geert Hofstede’s concept of culture. In this article, we argue for augmenting Hofstede’s work for three reasons: to go beyond the limitations of his relatively static theorization; to engage with the reality of ra...
Enregistré dans:
| Dans: | URI:https://journals.openedition.org/cp, |
|---|---|
| Auteur principal: | |
| Format: | Article ou chapitre numérique |
| Langue: | Anglais |
| Publié: |
Comunicação pública
2014
|
| Sujets: | |
| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |