How to be virtually French: Australian Facebook users' co-construction of a Francophile identity
The websites of an abundance of Australian businesses invite us to enjoy a more French existence through the purchase of French products, lessons, travel and property, and through participating in the opportunities for interaction they offer via social media. This paper proposes a case study of the...
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| Publicado en: | URI:https://journals.openedition.org/alsic, |
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| Autor Principal: | |
| Formato: | Article ou chapitre numérique |
| Idioma: | Anglais |
| Publicado: |
Alsic
2017
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| Acceso en liña: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Résumé: | The websites of an abundance of Australian businesses invite us to enjoy a more French existence through the purchase of French products, lessons, travel and property, and through participating in the opportunities for interaction they offer via social media. This paper proposes a case study of the forms this interaction takes on the Facebook page of one such vendor. Analysis of the multimodal data posted 2012-2014 by the predominantly Australian participants reveals an intracultural community projecting itself into an idealized construction of French life, even during travel to France. Drawing on positioning theory, the paper details the ways in which the affordances of the social networking page facilitate the construction and ratification of a Francophile identity and expand the possibilities for its performance. |
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