Zertum and Dubium in Persuasion or the Othello Reaction
This paper introduces and explains the double-z model of persuasion, which applies to the mental instances of certainty and doubt, modeled here as theoretical constructs. They stand in a dialectical relationship with each other in rhetorical events. The category of zertum is of particular importance...
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| In: | URI:https://journals.openedition.org/aad, |
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| Main Author: | |
| Format: | Article ou chapitre numérique |
| Language: | Anglais |
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Argumentation et analyse du discours
2025
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |