Zertum and Dubium in Persuasion or the Othello Reaction
This paper introduces and explains the double-z model of persuasion, which applies to the mental instances of certainty and doubt, modeled here as theoretical constructs. They stand in a dialectical relationship with each other in rhetorical events. The category of zertum is of particular importance...
Uloženo v:
| Vydáno v: | URI:https://journals.openedition.org/aad, |
|---|---|
| Hlavní autor: | |
| Médium: | Article ou chapitre numérique |
| Jazyk: | Anglais |
| Vydáno: |
Argumentation et analyse du discours
2025
|
| Témata: | |
| On-line přístup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Shrnutí: | This paper introduces and explains the double-z model of persuasion, which applies to the mental instances of certainty and doubt, modeled here as theoretical constructs. They stand in a dialectical relationship with each other in rhetorical events. The category of zertum is of particular importance in the core process of persuasion, which is associated with the term dogma here. A dense structural and functional analysis of a short scene from Shakespeare's Othello is followed by a theoretical discussion in which the double-z model is formalized and explained in detail. The final section concentrates on theoretical questions of pragmatics. The role of framings and communicative embeddings of the double-z structure is treated, as well as the evaluation consequences of assignments to certain types of communication (to rhetoric or manipulation). |
|---|