The rise of ultra-tailored advertising
With the average individual exposed to thousands of advertising messages every day, brands struggle more than ever to have their voices heard. Faced with this information clutter, one largely adopted strategy has been the strengthening of the relationship between brands and consumers. In the near fu...
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| Format: | Article ou chapitre numérique |
| Sprog: | Français |
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2014
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| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |