Pratiques à risques ou erreurs de communication : toutes les nuances de greenwashing ne se valent pas !
In finance, environmental claims are made through marketing, where images of lush nature are used to illustrate investments in financial markets and major stock market indices. This can be considered greenwashing, because of the discrepancy between the promise and the offer. Sustainable finance has...
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| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2024
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |