L’éditeur et son flair
This study analyzes the evolution of the concept of editorial flair since the nineteenth century. Drawing on a corpus of textbooks and publishers, it identifies two meanings and two forms of flair—zeitgeist and discovery—both of which have been increasingly challenged since the 1980s by rationalized...
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| Format: | Article ou chapitre numérique |
| Jezik: | Français |
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2025
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| Online pristup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
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cairn-RFG_322_0153 |
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cairn-RFG_322_0153RFGRevue française de gestion https://shs.cairn.info/revue-revue-francaise-de-gestion-2025-3-page-153?lang=fr https://doi.org/10.1684/rfg.2025.81 L’éditeur et son flair Vaslet, Marie-Pierre2025 art et commerceéditionhistoire de la pensée managérialeindustries culturellesintuition décisionart and commercecultural industriesdecision-makinghistory of management thoughtintuitionpublishingfre Revue française de gestion | 322 | 3 | 2025-07-16 | p. 153-171 | 0338-4551 RFG_32292 This study analyzes the evolution of the concept of editorial flair since the nineteenth century. Drawing on a corpus of textbooks and publishers, it identifies two meanings and two forms of flair—zeitgeist and discovery—both of which have been increasingly challenged since the 1980s by rationalized methods of market analysis. The study situates flair within the traditional dichotomy between art and commerce in the cultural industries, suggesting that its invocation may reflect a form of double game.Cette étude analyse l’évolution du concept de flair éditorial depuis le XIXe siècle. Notre corpus de manuels et d’ouvrages d’éditeurs révèle deux sens et deux formes de flair – « air du temps » et « découverte » –, concurrencés depuis les années 1980 par des méthodes rationnelles d’analyse du marché. L’étude analyse la place du flair au regard de la traditionnelle dichotomie art vs commerce des industries culturelles. La référence au flair peut ainsi révéler une forme de double-jeu.Cairn restricted access |
| language |
Français |
| format |
Article ou chapitre numérique |
| building |
0/Bibliothèque numérique/ 1/Bibliothèque numérique/Cairn/ |
| topic |
art et commerce édition histoire de la pensée managériale industries culturelles intuition décision art and commerce cultural industries decision-making history of management thought intuition publishing |
| spellingShingle |
art et commerce édition histoire de la pensée managériale industries culturelles intuition décision art and commerce cultural industries decision-making history of management thought intuition publishing Vaslet, Marie-Pierre L’éditeur et son flair |
| topic_facet |
art et commerce édition histoire de la pensée managériale industries culturelles intuition décision art and commerce cultural industries decision-making history of management thought intuition publishing |
| description |
This study analyzes the evolution of the concept of editorial flair since the nineteenth century. Drawing on a corpus of textbooks and publishers, it identifies two meanings and two forms of flair—zeitgeist and discovery—both of which have been increasingly challenged since the 1980s by rationalized methods of market analysis. The study situates flair within the traditional dichotomy between art and commerce in the cultural industries, suggesting that its invocation may reflect a form of double game. |
| author |
Vaslet, Marie-Pierre |
| author_facet |
Vaslet, Marie-Pierre |
| author_sort |
Vaslet, Marie-Pierre |
| title |
L’éditeur et son flair |
| title_short |
L’éditeur et son flair |
| title_full |
L’éditeur et son flair |
| title_fullStr |
L’éditeur et son flair |
| title_full_unstemmed |
L’éditeur et son flair |
| title_sort |
l’éditeur et son flair |
| publishDate |
2025 |
| container_title |
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| container_issue |
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| url |
https://ezproxy.univ-orleans.fr/login?url=https://shs.cairn.info/revue-revue-francaise-de-gestion-2025-3-page-153?lang=fr https://ezproxy.univ-orleans.fr/login?url=https://doi.org/10.1684/rfg.2025.81 |
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1877246558929420288 |