« To redpill a normie » : les stratégies de communication de l’alt-right et la voix politique d’extrême droite sur Internet
Through the prisms of social identity theory and Internet studies, this article examines the recruitment and radicalization tactics of the “alt-right,” a nebulous online far-right movement which emerged in the 2010s. In order to investigate these processes, this study focuses on the movement’s co-op...
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| Format: | Article ou chapitre numérique |
| Langue: | Français |
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2024
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Résumé: | Through the prisms of social identity theory and Internet studies, this article examines the recruitment and radicalization tactics of the “alt-right,” a nebulous online far-right movement which emerged in the 2010s. In order to investigate these processes, this study focuses on the movement’s co-optation of digital practices such as Internet memes and trolling. It then situates this trend within a broader metapolitical strategy, thus shedding new light on the contemporary far right and its online voice(s). |
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