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The Motion Picture Export Association is a legal cartel founded in 1945 by the Hollywood majors to reopen the markets closed by the war. Quickly, its main role was to represent and defend the majors’ interests abroad. Under Jack Valenti’s presidency (1966-2004), the cartel behaved as a lobby, creati...

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Bewaard in:
Bibliografische gegevens
Hoofdauteur: Léchenet, Annie
Formaat: Article ou chapitre numérique
Taal:Français
Gepubliceerd in: 2010
Online toegang:Accès Université d'Orléans et IFPM
Omschrijving
Samenvatting:The Motion Picture Export Association is a legal cartel founded in 1945 by the Hollywood majors to reopen the markets closed by the war. Quickly, its main role was to represent and defend the majors’ interests abroad. Under Jack Valenti’s presidency (1966-2004), the cartel behaved as a lobby, creating for itself a specific form of diplomacy on the foreign market—a cartel diplomacy, based both on force and compromise.