Au marché de Youtube
YouTube is a seemingly boundless and constantly evolving object. Based on an analysis of original data from one of its main intermediaries in France, this article highlights three findings. First, the commercial segment of YouTube accounts for only 10% of the channels identified as constituting Fren...
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| Main Authors: | , , , |
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| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2024
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| Subjects: | |
| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Summary: | YouTube is a seemingly boundless and constantly evolving object. Based on an analysis of original data from one of its main intermediaries in France, this article highlights three findings. First, the commercial segment of YouTube accounts for only 10% of the channels identified as constituting French YouTube. Second, this merchant elite of content creators is diverse, ranging from high to low income. Third, the analysis reveals four income regions within this market, each distinct from the others but allowing for shifts between regions. The article concludes that performance metrics encourage content creators to move from one region to another by increasing the volume and quality of their production. |
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