Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech, Cambridge, MIT Press, 2023, 338 p.
The recent notion of ‘surveillance capitalism’ has become one of the main tools for theorizing digital mediations, making it possible to account for the proliferation of surveillance devices in a wide variety of forms and social contexts. The term is polysemous and can in fact cover very different t...
Enregistré dans:
| Auteur principal: | |
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| Format: | Article ou chapitre numérique |
| Langue: | Français |
| Publié: |
2024
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| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |