Questioning the role of the visual servicescape of physical stores in shaping key consumer reactions
This study examines the effect of four visual factors (merchandising, layout, color, and lighting) on satisfaction and, in turn, revisit and WOM intentions. Using data from a store, each factor positively affects satisfaction and behavioral intentions; satisfaction mediates these relationships. The...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Article ou chapitre numérique |
| Dil: | Français |
| Baskı/Yayın Bilgisi: |
2026
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| Konular: | |
| Online Erişim: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |