Impact of environmental responsibility and irresponsibility on the share value
Few studies are interested in the behavior of subscribers in terms of multiplatform following of influencers. Understanding this type of behavior would allow companies to answer, in part, their problem of relevance of the digital strategy. Our research aims to answer this question: What are the fact...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | Article ou chapitre numérique |
| Langue: | Français |
| Publié: |
2024
|
| Accès en ligne: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |