L’acceptabilité sociale des projets écologiques
Few studies are interested in the behavior of subscribers in terms of multiplatform following of influencers. Understanding this type of behavior would allow companies to answer, in part, their problem of relevance of the digital strategy. Our research aims to answer this question: What are the fact...
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| Hlavní autor: | |
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| Médium: | Article ou chapitre numérique |
| Jazyk: | Français |
| Vydáno: |
2024
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| On-line přístup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |