Idéologie du partage des rôles conjugaux et performances entrepreneuriales des femmes en contexte camerounais
Since its introduction into the field of business in the 1950s, corporate strategy, which has evolved into strategic management, has always been a very fertile field of research. The purpose of this article is to provide a narrative review of the various studies, both documentary and empirical, carr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2025
|
| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Summary: | Since its introduction into the field of business in the 1950s, corporate strategy, which has evolved into strategic management, has always been a very fertile field of research. The purpose of this article is to provide a narrative review of the various studies, both documentary and empirical, carried out on the strategic management of SMEs in Morocco, in order to highlight the research trends on the strategic management approaches of SMEs, offering enormous opportunities for the creation of a sustainable competitive advantage. This literature review, which analyzed the most relevant articles (22 articles), made it possible firstly to draw up a detailed overview of the various fields of research into the strategic management of SMEs in Morocco, and secondly to show the shortcomings of these firms in terms of effective and efficient exploitation of both the external opportunities of the business environment and the internal resources and capabilities that depend closely on the manager or owner of the SME, finally, to identify research gaps in the area of the approach based on external factors (the business environment) and the approach based on dynamic capabilities (DCBV), as well as the complementary approach combining both approaches - the one based on the business environment and the one based on resources (RBV). Further studies are urged to complement this study with a broader benchmark on trends in scientific research into the foundations of strategic management and the strategies followed by companies at regional, continental and even international level. |
|---|