Le sport au service de la stratégie d’influence des monarchies du Golfe
Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implement...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Article ou chapitre numérique |
| اللغة: | Français |
| منشور في: |
2024
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |