Le sport au service de la stratégie d’influence des monarchies du Golfe
Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implement...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | Article ou chapitre numérique |
| ভাষা: | Français |
| প্রকাশিত: |
2024
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| সংক্ষিপ্ত: | Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implemented in synergy with the tourism industry. |
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