Le sport au service de la stratégie d’influence des monarchies du Golfe

Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implement...

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Hlavní autor: Gillon, Pascal
Médium: Article ou chapitre numérique
Jazyk:Français
Vydáno: 2024
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On-line přístup:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM

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