Le sport au service de la stratégie d’influence des monarchies du Golfe
Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implement...
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| Format: | Article ou chapitre numérique |
| Language: | Français |
| Published: |
2024
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Summary: | Gulf monarchies, led by Qatar, use sport as part of their political communication strategy to enhance their image. Armed with impressive financial capacities, they use the image of champions to promote their reputations. Beyond the image, a whole policy of economic diversification is being implemented in synergy with the tourism industry. |
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