Inclusion in women’s health in times of multiple crises: breast cancer awareness in the Lebanese context
Using social marketing theory, this article examines how women’s purchasing power influences the impact of breast cancer awareness campaigns during crises. A study conducted on 300 Lebanese women shows that higher purchasing power enhances the effectiveness of health promotions. Key tools include le...
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| Format: | Article ou chapitre numérique |
| Language: | Français |
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2026
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| Online Access: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |