Inclusion in women’s health in times of multiple crises: breast cancer awareness in the Lebanese context
Using social marketing theory, this article examines how women’s purchasing power influences the impact of breast cancer awareness campaigns during crises. A study conducted on 300 Lebanese women shows that higher purchasing power enhances the effectiveness of health promotions. Key tools include le...
Enregistré dans:
| 主要作者: | |
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| 格式: | Article ou chapitre numérique |
| 語言: | Français |
| 出版: |
2026
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| 主題: | |
| 在線閱讀: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| 總結: | Using social marketing theory, this article examines how
women’s purchasing power influences the impact of breast
cancer awareness campaigns during crises. A study conducted on 300 Lebanese women shows that higher purchasing
power enhances the effectiveness of health promotions. Key
tools include lectures, free screenings, and social media,
though location and awareness sources had little effect. |
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