La valorisation hétérogène des podcasts par les éditeurs de presse
Abstract: This paper focuses on the ways fifteen French print media promote podcasts on their websites. The promotion strategies greatly vary from one title to another, from the existence of a clearly identifiable dedicated podcast section to podcasts blended with the rest of the content. Three mai...
Tallennettuna:
| Päätekijä: | |
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| Aineistotyyppi: | Article ou chapitre numérique |
| Kieli: | Français |
| Julkaistu: |
2024
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| Aiheet: | |
| Linkit: | Accès Université d'Orléans et IFPM |
| Yhteenveto: | Abstract: This paper focuses on the ways fifteen French print media promote podcasts on their websites. The promotion strategies greatly vary from one title to another, from the existence of a clearly identifiable dedicated podcast section to podcasts blended with the rest of the content. Three main results emerge: podcast promotion and publishing is a specific know-how that needs to be mastered; lower podcast offer visibility on press websites is not necessarily explained by less investment from the media, rather, this heterogeneity is the sign of still-stabilizing methods of podcasts appropriation by print media, between the online press conventions and the those specific to native podcasts. |
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