La fabrique de discours de crise : le cas d’une entreprise pharmaceutique
In a context characterized by successive and intensifying crises, communication between the actors involved in crisis management has become crucial. Discourse in the context of crises has several objectives, such as informing stakeholders, avoiding the circulation of rumors and false information, an...
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| Huvudupphovsmän: | , |
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| Materialtyp: | Article ou chapitre numérique |
| Språk: | Français |
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2025
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| Länkar: | Accès Université d'Orléans et IFPM |