Manager la RSE par l’ISO 26000 dans un contexte postcolonial : cas d’une entreprise textile malgache
Our article studies the strategic management of CSR by analyzing the motivations, vision and degree of commitment of the company in such an approach. We include this analytical framework in a postcolonial perspective by contextualizing the research to Malagasy realities. We adopt an exploratory and...
שמור ב:
| Auteurs principaux: | , |
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| פורמט: | Article ou chapitre numérique |
| שפה: | Français |
| יצא לאור: |
2024
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| נושאים: | |
| גישה מקוונת: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| סיכום: | Our article studies the strategic management of CSR by analyzing the motivations, vision and degree of commitment of the company in such an approach. We include this analytical framework in a postcolonial perspective by contextualizing the research to Malagasy realities. We adopt an exploratory and qualitative approach to study the case of a Malagasy company, AKANJO, which is committed to a CSR approach by following the ISO 26000 standard. This company embroiders and manufactures products for international clients in luxury ready-to-wear and haute couture, thus benefiting from the free zone regime. We confirm the importance of aligning CSR with strategy for a company. This alignment allows, in a dual way, on the one hand to voluntarily rebuild the company project, and on the other hand to comply with the expectations, in particular of the internal stakeholders on which it is interdependent, and of its international customers on which it is dependent. This case also shows the real use of the ISO 26000 standard. It helps in this dual management of CSR even if its applicability is questioned by the context of a developing country where CSR is weakly institutionalized. |
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