Personnalisation en marketing digital et équilibre avec la protection de la vie privée des utilisateurs
This study aims to explore the impacts of personalization on customer relationships and satisfaction, while examining challenges associated with data privacy in the realm of digital marketing. To achieve this, a qualitative exploratory approach was employed, involving interviews with experts in digi...
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| Autori principali: | , |
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
| Pubblicazione: |
2024
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| Soggetti: | |
| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |