L’entrepreneur hyperréel, accélérateur du processus d’innovation
Elon Musk and Mark Zuckerberg are hyperreal entrepreneurs. They confuse technical imagination and reality to give a particular dynamic to innovation processes, their strategic vision being influenced by science fiction. The hypertime specific to this productive system is based on an acceleration of...
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| Format: | Article ou chapitre numérique |
| Jezik: | Français |
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2025
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| Online dostop: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Izvleček: | Elon Musk and Mark Zuckerberg are hyperreal entrepreneurs. They confuse technical imagination and reality to give a particular dynamic to innovation processes, their strategic vision being influenced by science fiction. The hypertime specific to this productive system is based on an acceleration of innovation, bringing those involved in the innovation process into a mythical time that attracts the support of investors. Hyperreal entrepreneurs are the leaders of a hypercapitalism that bases its innovation process on long-term visions derived from science fiction. However, the representations of the future in these works are often modified and inserted into strategic discourses of entrepreneurs seeking in this way to claim the ability to realize science fiction. Some accelerationists wish to accelerate the realization of science fiction visions in order to end the capitalist era. Such a claim validates the thesis of a science fictional imaginary driving a capitalist system that constantly requires new technoscientific imaginaries to fuel its innovation process. JEL Codes : O, O31, O31 |
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