Innovative in-store ICT marketing solutions for an enhanced luxury shopping-experience
Over the last few years, the luxury retail sector has undergone a profound change. This can largely be linked to the relationship between new technologies and purchasing behaviour. The sector has moved from its elitist and aristocratic perception to the creation of innovative and digital experiences...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
|---|---|
| Fformat: | Article ou chapitre numérique |
| Iaith: | Français |
| Cyhoeddwyd: |
2020
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| Pynciau: | |
| Mynediad Ar-lein: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |