Littérature, matérialité, matérialisme
Since the beginning of 2025, Tesla ‘s sales have dropped drastically. This fall is partly explained by the boycott of the brand, linked to Elon Musk’s political stance. But this cannot hide the structural difficulties that the group is experiencing. The article deconstructs the idea of a « Tesla rev...
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| Format: | Article ou chapitre numérique |
| Jezik: | Français |
| Izdano: |
2025
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| Online pristup: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Sažetak: | Since the beginning of 2025, Tesla ‘s sales have dropped drastically. This fall is partly explained by the boycott of the brand, linked to Elon Musk’s political stance. But this cannot hide the structural difficulties that the group is experiencing. The article deconstructs the idea of a « Tesla revolution », often presented as a major industrial break. If Tesla popularized the electric vehicle thanks to a daring vertical integration, the rise of Chinese manufacturers relativizes the exceptionalism of Elon Musk’s firm. |
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