Slogans publicitaires à comparatifs de supériorité
This study continues the examination of advertising slogans in terms of the relationship between reduced form and communicative effects. In particular, it engages in the examination of slogans that construct a comparison of superiority – thus a subtype of comparison of inequality – in our case, in...
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| Autor principal: | |
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| Formato: | Article ou chapitre numérique |
| Idioma: | Français |
| Publicado em: |
2018
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| Acesso em linha: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| Resumo: | This study continues the examination of advertising slogans in terms of the relationship between reduced form and communicative effects. In particular, it engages in the examination of slogans that construct a comparison of superiority – thus a subtype of comparison of inequality – in our case, incomplete.
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