Le potentiel viral des influenceurs littéraires
This article focuses about influencers in the book sphere who are investing social networks, notably TikTok, and called BookTokers. Followed by thousands of members, we do not really know who they are. Are they the new Bernard Pivot? What cooperations and interactions do they put in place with tradi...
Enregistré dans:
| Hovedforfatter: | |
|---|---|
| Format: | Article ou chapitre numérique |
| Sprog: | Français |
| Udgivet: |
2023
|
| Online adgang: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |