Accumuler les marchés de niche : à la recherche de l’alliage parfait
Lebronze alloys, a French company, does not manage 1, but 150 niche markets! Its chairman, Michel Dumont, is passionate about ways of managing customer relations and has found an unexpected terrain in which to realise his dreams as a consultant. In doing so, he has applied, and rationalised to a ver...
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| 格式: | Article ou chapitre numérique |
| 语言: | Français |
| 出版: |
2024
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| 在线阅读: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| 总结: | Lebronze alloys, a French company, does not manage 1, but 150 niche markets! Its chairman, Michel Dumont, is passionate about ways of managing customer relations and has found an unexpected terrain in which to realise his dreams as a consultant. In doing so, he has applied, and rationalised to a very high degree, an approach used by other small and medium-sized businesses, called the search for economies of scope. |
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