La régulation interne de l'usage de l'intelligence artificielle générative en entreprise : cas d'Orange
The aim of this study is to determine the extent to which companies can regulate the use of generative AI. This question of internal regulation by companies is still poorly explored in management science and deserves particular attention. Based on a qualitative empirical study carried out at Orange,...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
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| বিন্যাস: | Article ou chapitre numérique |
| ভাষা: | Français |
| প্রকাশিত: |
2025
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| সংক্ষিপ্ত: | The aim of this study is to determine the extent to which companies can regulate the use of generative AI. This question of internal regulation by companies is still poorly explored in management science and deserves particular attention. Based on a qualitative empirical study carried out at Orange, we have highlighted the way in which internal regulatory mechanisms respond to the various challenges concerning the use of generative AI in business. Our research revealed five levels of regulation aimed at framing the use of generative AI within a company. Our study also enables us to understand how users, particularly managers and employees, perceive and interact with these regulations.JEL Code: M10 |
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