La sobriété numérique comme levier d’innovation pour les entreprises : une analyse sur données d’enquête

This article examines whether digital sobriety practices implemented by companies could act as a barrier to innovation. As investment in digital technology and equipment is a key factor in driving innovation, it is important to understand the implications of adopting more restrained digital practice...

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Главные авторы: Merlet, Jimmy, Pénard, Thierry
Формат: Article ou chapitre numérique
Язык:Français
Опубликовано: 2025
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Online-ссылка:Accès Université d'Orléans et IFPM
Accès Université d'Orléans et IFPM
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Итог:This article examines whether digital sobriety practices implemented by companies could act as a barrier to innovation. As investment in digital technology and equipment is a key factor in driving innovation, it is important to understand the implications of adopting more restrained digital practices on a company’s innovation capabilities. To investigate this, we draw on a survey of 2,875 companies in Brittany and Pays de la Loire. Our findings reveal that companies most committed to digital sobriety are also those that innovate the most in terms of processes and products, although the positive relationship is more significant for process innovations. Thus, implementing responsible practices, particularly in digital areas, is not an obstacle to innovation and may even help companies move toward more sustainable organizational models.JEL CODES: L2, O32