Reshaping cities’ branding images through urban symbols: The case of Baalbek
This article explores the role of urban symbols in reshaping destination branding and spatial identity, using Baalbek (Lebanon) as a case study. While the city’s Roman temples dominate its global image, other symbolic landscapes, such as the souk, Ras al-Aïn park, religious sites, and culinary sp...
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| Pubblicato in: | Géographie, économie, société | 27 | 1 | 2026-05-07 | p. 107-128 | 1295-926x |
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| Natura: | Article ou chapitre numérique |
| Lingua: | Français |
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2026
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| Accesso online: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |