Editorial
This article explores the role of urban symbols in reshaping destination branding and spatial identity, using Baalbek (Lebanon) as a case study. While the city’s Roman temples dominate its global image, other symbolic landscapes, such as the souk, Ras al-Aïn park, religious sites, and culinary sp...
में बचाया:
| मुख्य लेखक: | |
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| स्वरूप: | Article ou chapitre numérique |
| भाषा: | Français |
| प्रकाशित: |
2002
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| ऑनलाइन पहुंच: | Accès Université d'Orléans et IFPM Accès Université d'Orléans et IFPM |
| सारांश: | This article explores the role of urban symbols in reshaping destination branding and spatial identity, using Baalbek (Lebanon) as a case study. While the city’s Roman temples dominate its global image, other symbolic landscapes, such as the souk, Ras al-Aïn park, religious sites, and culinary spaces, remain unrecognized, reflecting a persistent disconnect between monumental heritage and everyday ordinary landscape. Drawing on spatial analysis, a social survey of 500 residents, and 50 semi-structured interviews with key stakeholders, this research traces how symbolic representations evolve under shifting geopolitical, sociocultural, economic, and crisis contexts. The findings demonstrate that both inherited and newly created symbols act as instruments of political and touristic power, capable of rebranding the city and fostering inclusive, multilayered tourism identities. The study highlights the potential of ordinary landscapes to anchor alternative brands, offering pathways for urban planning, tourism development, and socioeconomic revitalization. Beyond Baalbek, the research proposes a transferable symbol-based-branding model for other peripheral and traumatized cities seeking to bridge fragmented links between visitors, communities, and spatial identities.
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